Rate Shopping Pays, Most Don’t Do It

Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.

Marketing Moves Beyond ‘Just Listed’

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.

NAR Forecast Sees 2026 Market Rebound

NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.

Mortgage Rates Hit Lowest Levels of The Week

As is sometimes the case on the day following a Fed day, the bond market carried a bit more momentum in the same direction as yesterday afternoon. Fortunately, the momentum was toward lower rates this time around--a nice break from the past two Fed days which resulted in several days (and weeks) of