FSBOs Reach All-Time Low

Fewer homeowners are completing a For Sale By Owner transaction and are heavily turning to real estate agents for guidance, NAR found.

How the Five Senses Are Shaping Home Design

From color and texture to scent and sound, homeowners are using all five senses to create spaces that feel personal, nostalgic and alive.

AI’s Redefining Real Estate Holiday Marketing

Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.

Adjustable Mortgages Gain Ground Again

Adjustable-rate mortgages made up about 10% of all mortgage applications in September, the highest share in nearly two years and well above the post-2008 average of 6%.