Why Emojis Can Hurt Marketing If Misused

A new study finds emojis can be interpreted very differently by audiences, creating confusion that may weaken trust, engagement and buying intent.

Mortgage Rates Roughly Flat to Start The Week

The past 2 weeks have seen very little volatility for mortgage rates .  After being near 6% for a week in early January, rates rose abruptly to 6.21% (avg top tier 30yr fixed) on January 20th in response to geopolitical drama. They've generally descended since then, but in slow, measured steps.   To

IRS May Temporarily Freeze Some Tax Refunds

Missing or invalid direct deposit details can temporarily freeze IRS refunds this year. Taxpayers must update bank info or request a paper check to release funds.

RE Q&A: When Is Water Damage a Liability?

Ignoring early moisture reports can lead to mold, tenant health claims and higher repair costs. Owners should act fast to limit damage and liability.