Small Gestures, Lasting Real Estate Bonds

Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.

AI Becomes a Game Changer for Agents

AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.

Strategies to Keep You Safe in the Field

Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, to help you stay protected while serving customers with confidence.

Weaker Purchase Demand Offset by Stronger Refis

Mortgage application activity edged lower last week, driven by purchases, but the decline was marginal compared to recent swings. According to MBA’s Weekly Applications Survey for the week ending October 17, total volume slipped 0.3% on a seasonally adjusted basis and 0.2% unadjusted. The Refinance