2025 Florida Market Cools, Early Rebound Emerging

Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.

Winning the Listings Long Game

As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.

Report Shows Florida’s Rental Crunch

A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.

Mortgage Rates Near Lowest Levels Since October

Officially, there were 2 days at the end of November where the average lender's 30yr fixed rates were just a hair lower (0.02% difference).  Otherwise, today's rates would be the lowest since late October. The improvement follows this morning's release of November's Consumer Price Index (CPI). Infla