Mortgage Rates Perfectly Flat to Start The Week

Mortgage rates fell to the lowest levels in a month last Tuesday and barely budged through the rest of the week. Now, at the start of the new week, the average lender is perfectly unchanged from last Friday. This means there are only a small handful of days with meaningfully lower rates going all th

Consumer Sentiment Dips Slightly in October

Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.

Small Gestures, Lasting Real Estate Bonds

Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.

AI Becomes a Game Changer for Agents

AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.