Standing Out on Social Media

Agents succeed on social media by building a consistent content lane. Focused topics, recurring formats and a clear perspective build trust and customer confidence.

Mortgage Rates Technically Lower, But Effectively Flat

If we're splitting hairs, today's mortgage rates are half a hair lower than yesterday's, but the average borrower might not see a difference in a rate quote. Our 30yr fixed rate index fell by the smallest increment possible (.01%) and it hasn't been more than 0.03% away from that level for two weeks

Florida Consumer Confidence Weakens

Consumer sentiment in Florida dipped in September for the third month but remains well above the lowest levels observed in 2022.

Single Black Women Rewriting Rules of Ownership

Rising homeownership among Black women reflects growing financial independence, education gains and determination despite persistent barriers.