Using personality to boost listing videos

Creative, personality-driven listing videos are helping agents stand out, build recognizable brands and turn views into listings and leads. A Naples-area Realtor highlighted by NAR shows how.

Mortgage Rates Move Moderately Lower

May continues to be a more volatile month than the bulk of April when it comes to day over day mortgage rate movement. While the average day has seen that volatility play out in favor of higher rates, today was thankfully the opposite.  Yesterday's latest levels left the average lender at 6 week hig

Child care costs add pressure for Florida buyers

A Realtor.com report found child care costs are adding to affordability challenges for families already weighing home prices, rents, insurance and other expenses.

Study: Buying may outpace renting in Florida

A 10-year rent-vs.-buy analysis found projected homeowner equity topped renter investment returns in five Florida markets, led by Miami.