Practical follow-up tools can help agents earn repeat business

Home management platforms give homeowners useful tools long after closing while helping agents stay connected. The ongoing support can lead to more referrals and repeat business.

Strong listing photos help Florida homes stand out

Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.

Mortgage Rates Roughly Unchanged Versus Friday's Lows

After bottoming out around 6.5% in late June, mortgage rates moved steadily higher this month, ultimately hitting 6.85% last Thursday--the highest level in over a year. There was a modest recovery on Friday with a fair amount of intraday changes from the average mortgage lender.  Because rates are b

How agents can adapt for AI search

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.