Some walls are working harder than others

Zillow’s 2026 paint color analysis found that chocolate brown and sage green may help a home show better, while ochre yellow, bright red and pale pink can turn buyers off. Agents caution that paint alone does not determine value, but bold or highly personal colors can still shape a buyer’s first rea

Florida pending sales outperform national market

Florida single-family pending sales rose 4.1% year over year in June, outperforming national and regional declines. Closed sales and prices also increased, though the monthly pending-sales total fell from May.

Highest Rates in Over a Year, But There's a Silver Lining

Mortgage moved higher today, and while the jump was no larger than the one seen on Monday, both were 'above average' and both took rates in the wrong direction. In addition, the steady weakness throughout the month of July finally resulted in yesterday's rates match the highest level in nearly a yea

Simple steps can make a home listing stand out

Sellers can attract more buyer attention by highlighting a home’s unique features, keeping descriptions clear and honest, and showcasing the surrounding community.