Townhomes Gain Ground With 2025 Buyers

More buyers are choosing townhomes as they prioritize affordability and lifestyle fit over large suburban homes, according to an economist.

How AI Is Changing Online Visibility

AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results.

Is Your Social Persona Coming Across Too Fake?

In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist.

Good vs. Bad Debt: What Buyers Should Know

Debt falls on a spectrum. Mortgages and student loans can build long-term value, while high-interest credit cards and payday loans can strain budgets if not repaid quickly.