Mortgage Rates Slide, Buyers Gain Edge

The average rate on a 30-year mortgage fell to 6.5% from 6.56%, while borrowing costs on 15-year mortgages slipped to 5.6% from 5.69%.

House Panel to Look at Property Taxes

A Florida House panel will meet in September to discuss property taxes. Gov. DeSantis seeks a 2026 ballot measure to cut them.

Agents Shifting to Connection-First Marketing

Real estate agents are moving away from high-volume tactics for approaches like the 3-3-3 Rule, personalizing outreach to build authentic, lasting client ties.

Florida’s Springs Threatened by Pollution, Growth

Florida has more than 1,000 springs that provide drinking water and recreation. Pollution, growth and climate change are straining the aquifer.