How AI Is Changing Buyers' Decisions

AI is transforming how buyers shop, so brands should reposition to reach buyers earlier, build trust sooner and influence choices faster.

Mortgage Rate Winning Streak Continues

Today was the 5th day in a row where mortgage rates moved at least a little bit lower. While rate movement is often the product of obvious underlying motivations in the economy or news headlines, today's was small enough to obviate any intense investigation. It's just as well considering such an inv

Consumer Mood Improves More Than Expected

Consumer sentiment climbed higher than first reported in early January, reflecting broad gains, though confidence remains well below last year amid inflation pressures.

Florida Remains a Top State for Retirees

Florida continues to attract retirees with tax savings and lifestyle benefits, even as affordability challenges shape retirement decisions.