Prioritizing Repairs Before Selling a House

Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.

Real-World Tips for Negotiating Concessions

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.

Why AI Marketing Strategies Need a Human Touch

AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.

Mortgage Rates Improve After Fed Announcement

Seasonally adjusted mortgage application activity rose 4.8% last week, according to MBA’s Weekly Mortgage Applications Survey for the week ending December 5. Unadjusted applications jumped 49% from the prior week, reflecting a rebound following the Thanksgiving-related slowdown. The Refinance Index