Building a lasting customer pipeline with open houses

Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.

Turn online attention into real business

At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.

30yr Fixed Rates Jump to 7.07%

You may have seen other headlines today that reference 30yr fixed rates of 6.76%. Those stories would be citing Freddie Mac's weekly rate survey which is an average of the 5 business days (4 in this case, due to the holiday) ending yesterday (September 9th). Because of that methodology, the number l

Agents can ease brokerage changes by setting priorities

Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.