Boomers See Housing as Key to Financial Future

A new survey shows boomers expect strong returns from homeownership, highlighting real estate’s role in long-term wealth and financial security.

Inside the 2025 Florida Realtors Member Profile

Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics.

Obvious Signs of Life in Mortgage Apps Thanks to Rate Rally

Mortgage applications jumped 9.2% last week, according to the Mortgage Bankers Association’s survey for the week ending September 5, 2025. The results included an adjustment for the Labor Day holiday. “ Mortgage rates declined for the second consecutive week as Treasury yields moved lower on data in

“Style” Sells: Marketing Lessons from Taylor Swift

Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.