Hispanic buyers play growing role in housing market

Hispanic households are driving U.S. homeownership growth, creating opportunities for agents who understand their communication needs, communities and homebuying questions.

Real estate inquiries often fail to reach agents

A new study found many real estate inquiries go unanswered or take too long to reach an agent, highlighting gaps in lead response and follow-up.

Buyers increasingly look to co-buying to ease housing costs

A Neighbors Bank survey found 71% of Americans would consider buying a home with someone other than a spouse to make homeownership more affordable.

Home buyers turn to AI to help with their search

Buyers are using AI to compare homes, review reports and test affordability, but agents still play a key role in verifying information and providing local context.