Your own curb appeal can win business

Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.

IRS data shows income migration continues to favor Florida

Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.

Mortgage Rates Lower Today, But in a Narrow Range

After hitting long-term highs on May 19th, mortgage rates dropped somewhat quickly by May 26th. Ever since then, they've been moving back and forth in a very narrow range. Today's movement happened to be the good kind with the average lender cutting top-tier 30yr fixed rates by 0.03%. As always, kee

Building an agent training program that beats the franchises

New agents need consistent daily, weekly and monthly habits to build lasting real estate careers, and independent brokerages don't need franchise-level resources to help them get there. Success depends on clear systems, steady accountability and practical training that teaches agents how to prospect